Macao Magazine is a bi-monthly magazine produced by Macaulink for the Macao Government Information Bureau. It is an English-language magazine showcasing all that Macao offers to a worldwide audience.

The Macaulink team reports on government policies, social trends, culture, history, personalities and Macao’s interaction with southern China and Portuguese- speaking countries and is also in charge of distribution of the magazine locally and internationally. The magazine is distributed to and read by government officials, business executives and other professionals seeking a better understanding of Macao.

The Forum de Macau bulletin has been published by Macaulink since 2014. The bi-annual magazine covers the Forum for Economic and Trade Co-operation between China and Portuguese-speaking Countries (Macao)’s activities in Macao and abroad; in-depth industry reports on Portuguese-speaking countries, interviews and case studies of successful businesses stemmed from Macao’s role as a platform between China and the Portuguese- speaking countries.

Macaulink was responsible for the production of Macauhub – owned by the Macao Government Information Bureau – from 2005 to 2020. For 15 years, Macauhub was your ultimate guide to navigating and understanding the ever-evolving economic and commercial landscape between China and Portuguese- speaking countries: Angola, Brazil, Cabo Verde, Guinea- Bissau, Mozambique, Portugal, São Tomé e Príncipe and Timor-Leste. Our editorial team was headquartered in Macao with correspondents in every Portuguese-speaking country to guarantee news first-hand. We delivered the news in English, Portuguese, French, Traditional Chinese and Simplified Chinese. By the time Macaulink stopped producing Macauhub, the service had over 5,000 subscribers.

O DESAFIO DO SÉCULO PARA MACAU

For this collection of the Greater Bay Area books commissioned by the International Institute of Macau, Macaulink reporters visited all nine cities of the Greater Bay Area over the period of a year to interview key stakeholders and learn about the opportunities for investments. In this book – which has a Chinese and Portuguese version – we bring together insights from experts and government officials on the development goals of the Greater Bay Area, and explore how Macao can maintain its influence and advantages among the remaining 10 neighbouring southern cities.

20 YEARS OF PROGRESS AND DEVELOPMENT

Commissioned by the International Institute of Macau, this 300-page book was produced over the period of a year and was launched during the 20th anniversary of the handover from the Portuguese administration to the Chinese government. The trilingual book – English, Chinese and Portuguese – was one of our most celebrated publications in Macao and internationally. Covering 20 different areas of Macao from sports to intangible heritage to gastronomy, every section included photography, an overview on the topic and short videos accessible via QR codes.

ORIGINS AND EVOLUTION

Macaulink has produced two English-language editions of the Macaense Cuisine: Origins and Evolution for the International Institute of Macau with the first edition debuting in 2016 and the second in 2018. As the company in charge of the full production of the book, we oversaw copy, editing, design and layouts and finally printing and distribution.

To celebrate Macao’s Intangible Cultural Heritage Elements, the International Institute of Macau commissioned a trilingual photo book from Macaulink where deliverables included copywriting, photography, design and printing of the publication.

THE ROLE OF MACAO AND PORTUGUESE-SPEAKING COUNTRIES

In partnership with leading advisors on the Belt and Road Initiative, Macaulink published expert insights to provide the public with a comprehensive and easy-to-understand guide on the national project. Published first in English, the publication was such a success that a Portuguese and Chinese version was published shortly after.

THE STORY OF 14 CHINESE WHO HELPED TO MAKE THE CITY

Many remarkable Chinese people have left their mark on Macao and this book – researched and produced by Macaulink – goes in-depth into what shaped these individuals’ lives and how they helped make the city of Macao what it is today. With original illustrations, this book is available in Macao’s libraries and can also be found online.

FROM WORLD FACTORY TO GLOBAL INNOVATOR

To help companies in Macao and abroad tap into the fast-growing market in the Pearl River Delta, Macaulink profiled the nine cities highlighting their economic developments and history and what opportunities are available for investment.

One of our most prized books, “Discover Angola” was commissioned by the Consulate General of the Republic of Angola in Hong Kong SAR. This book involved sending our photographers and writers to Angola over months to document the country’s vast natural resources, culture and society. The publication served to show the country’s abundant tourism offerings through beautiful photography and editorial.

FESTIVALS AND FESTIVITIES

Festivals and Festivities is a book produced by Macaulink that shows the multitude of events that mark the city month-by-month every year. With a team of professional photographers, we capture Chinese and Portuguese cultural and sports festivals, and religious celebrations that are unique in all of Asia for their originality, history and spirituality.

Over the past years, Macaulink has produced numerous brochures for clients such as the Macao Government Tourism Office, Sands China Ltd., Macau Productivity and Technology Transfer Center and the Sports Bureau of Macao SAR Government.

In collaboration with the Macao Foundation, Macaulink produced a documentary with celebrity Giulio Acconci to introduce the growth and development of Macao over the last twenty years. The video presented by Acconci and broadcasted across major TV channels in Canada (to target the Macanese diaspora) followed him around Macao’s most popular tourists spots where he shared insights about each location and its history.

What measures has Macao implemented over the past few months to combat the Covid-19 pandemic? In this video produced for the Macao Government Tourism Office (available in English, Portuguese, Traditional Chinese and Simplified Chinese), Macaulink reported on the key preventive measures implemented by the Macao government to showcase how quickly the city reacted to this worldwide pandemic.